FTPmarketing began from the idea that consistent communication and efficient, targeted marketing are the keys to not only gaining new clients, but maximizing client satisfaction and retention as well. Our goal was to provide a set of tools and services that will help businesses achieve this in a way that is both simple and cost effective. So we built an online application that takes full advantage of the most powerful and popular cross-media technologies available. But no solution is complete if it fails to realize the "big picture", which is why we are proud to provide one-on-one marketing services to help you develop and maintain a dynamic and comprehensive marketing strategy tailored to your communication needs. Simply put, FTPmarketing will give you the means to open communication, drive online interaction, promote dialog, and capture your clients' attention as you never have before. So whether you are a manufacturer or seller of retail goods, or a membership-based organization such as a country club or recreation complex, FTPmarketing has the tools and services you need to enhance your clients’ experience and improve your bottom line.

Target your clients directly through e-mail with all the information they need about your organization. Clients can interact with these e-mails through response, registration, and personal URL links. E-mails can be configured to send automatically in advance, and to recur as often as necessary. With our Marketing-on-the-Fly features, you can target clients based on specific, detailed criteria including individual interests, important dates, and the rate at which they frequent your organization. Create as simple or complex e-mail campaign as you like, then sit back and forget it, because FTPmarketing's Marketing-on-the-Fly engine will send e-mails at the appropriate intervals with the appropriate custom message for each recipient.

The member portal is an online extension of your existing website, virtual brochure, or online newsletter that provides a wealth of additional information and the opportunity for two-way communication. In addition to providing news, video, and event calendar content, each member is provided their own unique login to the portal. Once logged in, each member is presented with information tailored to their preferences and interests. In addition, the portal provides the ability to schedule appointments for organization services, register for events, and update member information and preferences.

There are many popular social media websites used by millions of individuals every day. Many organizations are using these sites to market their products or to keep their members informed of important events. FTPmarketing will work with you to setup and maintain a social media site that fits your needs.

If your organization is membership-based, you may have the need to communicate with each of your members immediately about something of significant importance: rain delay, event cancellations, etc. With FTPmarketing's text messaging feature, you can send broadcast text messages to specific groups of contacts quickly and easily.

Capture your clients’ and prospects’ attention in an innovative way through pURL campaigns. A pURL is a custom web address such as www.johnsmith.yourorganizationurl.com. A pURL campaign is a highly effective marketing tool which provides a personal experience by directing a contact to web content containing a tailored message. pURLs can be used in conjunction with print media (postcards, brochures, etc.) to increase the effectiveness of direct mail campaigns. Our pURL Manager provides real-time statistics on who is viewing their pURL page, when they viewed, and how often.

Provide a complete, evolving picture of your organization in one place online with a variety of both static and dynamic content, including vibrant images and video. Content can be linked to information within the Marketing Manager application for real-time updates and tracking results.

FTPmarketing is pleased to announce the upcoming release of the latest version of our online Marketing Manager application. In addition to a brand-new look, we've added several new features that will help make your marketing campaigns more robust and effective. Some of these features include:

• Linking images to your contacts to increase the personalization and professional look of your e-mail and pURL campaigns
• A new "tags" feature, which allows you to tag contacts so you can better distinguish contacts for more targeted communications
• A tighter integration between pURL campaign features and your contact list, also using the new tags feature
• More custom fields and lists to make your e-mails and pURL campaigns more personalized
• And more...

Look for FTPmarketing Manager 3.0 to be released in January of 2011.